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An eCommerce website homepage with a male and female model standing back-to-back holding portable speakers. A speaker in an eCommerce shopping cart and in “Quick View”.


Sell everywhere with Wix eCommerce

The all-in-one eCommerce platform

Sell online through your eCommerce website, social media and sales channels, or in-person with POS. Manage shipping, payments, marketing and more, from one unified dashboard.


Your eCommerce evolution awaits

Create an eCommerce website that adapts with your business at every stage, from starting out to selling internationally.


Follow the lead of our top-selling entrepreneurs

These merchants manage every aspect of their businesses on Wix eCommerce.

"As an entrepreneur, it's really crucial to be able to build a brand that can scale worldwide. We're happy to have Wix alongside us as we scale into a larger business and do it smoothly."
Izzy Keane photograph
Alihbe Keane photograph

Ailbhe and Izzy Keane

Izzy Wheels


Wix eCommerce infrastructure. Fast. Reliable. Secure.

Industry-leading speed

Our powerful, performance-first infrastructure ensures fast page loading to deliver an enhanced online shopping experience for your customers. Discover more about our peak performance.

Scalable and resilient

Your eCommerce website is equipped to handle record traffic, high-volume sales, and up to 750 simultaneous transactions per second. Discover more about our industry-leading reliability.

Enterprise-grade security

Your site security is fully managed by our experts, using threat prevention and real-time detection, coupled with PCI DSS Level 1 compliance for maximum protection. Discover Wix security.


Powerful features to enhance your business

Build with the best

  • 500+ designer-made templates

  • Custom functionality with APIs

  • Seamless inventory management

  • Shipping and fulfillment solutions

  • Wix Owner app

  • Automated sales tax

Strengthen your sales

  • 80+ payment solutions

  • Wix POS solution

  • Multichannel sales management

  • Dropshipping partners worldwide

  • Print on demand integrations

  • Global eCommerce tools

Rev up your growth

  • Native marketing solutions

  • Built-in SEO tools

  • Built-in site analytics

  • Flexible product subscriptions

  • Facebook and Instagram Ads

  • Wix Gift Cards


Sell more, anywhere

Expand your reach with multichannel sales, go global with advanced localization capabilities and grow your offering with dropshipping and print on demand.

Sell on multiple channels

Reach global audiences with multichannel selling on Amazon, eBay, Wish, Facebook and other leading marketplaces. Manage everything seamlessly through one dashboard.

Dropship products

Use dropshipping to increase your product offering instantly and grow your revenue without the hassle of managing inventory, fulfillment or shipping.

Expand with print on demand

Connect to print on demand and add your own custom designs to trending products, or promote your business with branded merchandise.

Sell internationally

Take your eCommerce website to new markets with cross-border selling. Add localization capabilities, local subdomains and trusted international payment providers.

An eCommerce fashion website on mobile with a model wearing a bucket hat, hoodie, joggers and a belt bag. The same items are also for sale on eBay, Amazon and Facebook.
An eCommerce website for a food brand called Nutri with a box of granola and jar of acai powder. A graph showing increasing sales and an order list with sales from different channels.

Solutions built to scale

Advance your growth with enterprise-grade systems.


Sell in a brick-and-mortar store with Wix Retail POS or on-the-go with Wix Mobile POS. Your online and in-person sales, payments and inventory sync automatically.


Grow organic traffic with customizable SEO tools, build relationships with your complete marketing suite, and target shoppers with AI-led Facebook Ads with Wix.


Unify management of multichannel sales, marketing campaigns and shipping integrations, from one dashboard. Manage on-the-go with the Wix Owner app.


Take complete control over your business. Use our open APIs and SPIs to customize any component of our eCommerce platform to solve advanced seller and buyer needs.


eCommerce website templates built for conversion

Discover our most popular themes. Choose a fully customizable, free eCommerce website template and get started with the Wix eCommerce website builder.

Beauty & Wellness template
Arts & Crafts template
Home & Decor template
Fashion template
Food & Drinks template
Electronics template

Discover the best in eCommerce web design

Learn how to grow your online business

Get the knowledge to help you succeed. Whether you're starting from scratch or just want to stay on top of what’s happening in eCommerce, we’ve got you covered.

An eCommerce business plan coming out of a tablet and onto paper

How to create a defensible eCommerce business plan

Million dollar Wix eCommerce store owners, Adreana Alvarez and Charlotte Reiss

Hitting $1 million: two founders describe what it took

A high-fashion eCommerce website selling outerwear

Can your eCommerce platform do this?

An eCommerce website selling wine with impressive payments and orders stats

Wix Learn: Grow and scale your eCommerce business



What is an eCommerce website?

An eCommerce website is an online store where you can buy or sell products online.


What is the best eCommerce website builder?

There are several factors to choosing a great eCommerce website builder for your business. To create a professional website, consider the eCommerce store features you need to start selling online, like a unique storefront, secure online payments and more. Next, think about pricing. Most eCommerce website builders offer competitive rates, so choose the price point that best suits your business to start selling online.


How can I build an eCommerce website?

Follow these 6 steps to start creating an eCommerce website:

  1. Sign up to a free eCommerce website builder

  2. Custom-build your site or choose from 120+ designer-made eCommerce templates

  3. Add the products that you want to sell

  4. Connect to payment providers and set up shipping rules

  5. Choose a domain name for your store that represents your brand

  6. Publish your eCommerce site and start attracting customers

​Learn more: How to build an eCommerce website from scratch


How do I choose a name for my eCommerce website?

Choosing the right name for your eCommerce website is an essential part of establishing your business. Pick a name that best fits your brand. If you’re looking for inspiration, use our Business Name Generator. Type in your business’ industry, any keywords relevant to your brand, and click the generate name button to get a list of business name ideas instantly. Similarly, you can use our Domain Name Generator to instantly get custom domain name ideas for your eCommerce store.


Where can I host my eCommerce website?

Wix provides secure and free web hosting as soon as you publish your site. Combined with Wix’s own data centers, your site runs on the unified power of Google Cloud, AWS and Fastly. Your Wix site is served by four data centers across three continents, and is reinforced by over 200 global content delivery network (CDN) nodes. This multi-cloud hosting improves your load times and provides full global coverage.


I have no design or coding skills, can I still use Wix?

Yes. Wix is a no-code website builder, so you don’t need to be a designer or developer to build an eCommerce business on our platform. You can create your eCommerce website entirely from a blank canvas or customize any of our designer-made templates for your business needs. Then simply add the features you need with native and third-party apps and integrations. If you need help with any aspect of Wix eCommerce, you can contact customer care. If you want some professional help to build your eCommerce store, you can hire an expert designer or developer via the Wix Marketplace.

We're here for you

Find quick solutions

Watch tutorials and read detailed articles in the Wix Help Center.

Contact us

Get dedicated support by chat or schedule a call with a Customer Care Expert.

Join our community

Collaborate with the Wix eCommerce Insiders and meet other Wix Merchants like yourself.

Power your selling with Wix eCommerce.

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