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A lighting store homepage with a blue pivoting lamp, a “Quick View” image of a ceiling pendant lampshade, and a graph showing increasing sales.

Create an online store with endless possibilities

Sell anything, anywhere, with an eCommerce platform built for your success.

Build an online store, grow an empire

Launch your site with Wix's intuitive online store builder and get the powerful features you need to manage every aspect of your business, from startup to high growth.

An online store with a fashion model, the words “New Collection” and a list of payment method options.

How to create an online store

Follow these 7 simple steps to create an online store today:

  1. Sign up to a free online store builder.
    Pick an all-in-one platform that allows you to sell everywhere.

  2. Build your online store.
    Choose a free, designer-made online store template or start from scratch.

  3. Customize every aspect of your store’s unique design.
    Add design features and elements to attract customers.

  4. Add products to your store.
    Showcase what you’re selling in fully customizable galleries and product pages.

  5. Set up payment methods and shipping.
    Convert browsers to customers with a smooth purchase flow.

  6. Choose or connect a custom domain.
    Select a domain name that best represents your business

  7. Publish your online store and start selling.
    Use built-in tools to market your products, drive traffic and grow sales.


Join top-selling merchants thriving on Wix eCommerce

"It amazes me the amount that my company has been able to earn in such a short span of time."
Ariel Young photo

Ariel Young

Copper and Brass Paper Goods


Design your unique online store

Discover the themes that drive sales. The Wix online store builder has flexible and free templates for every business.

Sports & Outdoors templates
Electronics templates
Home & Decor templates
Accessorize templates
Arts & Crafts templates
Fashion & Clothing templates

Seamless setup, selling and management

Get set to sell

Customize your online store template from gallery to cart, add products, and set rules for shipping, delivery, or pickup.

Accept secure payments

Connect to Wix Payments or choose from 80+ payment providers to accept payments from all major debit/credit card companies, including Visa, Mastercard and American Express, and alternative payment methods, including PayPal and Stripe.

Reach your audience

Increase traffic and conversions with native email marketing tools, third-party apps and Wix’s AI-powered ad campaigns on Facebook and Instagram.

Build your brand

Create your unique brand with free business tools like the Wix Logo Maker and Business Name Generator, and add a custom domain name.

Maximize your sales potential

Sell on multiple sales channels and manage everything through your Wix dashboard. Add to your inventory with dropshipping or print-on-demand products.

Manage from one dashboard

View and fulfill orders, for your online store and multichannel sales, through one unified dashboard. Make changes on-the-go with the Wix Owner app.

Powerful features to grow your reach

Enhance your marketing strategy for your online store with must-have tools.

Boost sales

Grow revenue with gift cards, coupons, subscriptions and loyalty programs. Promote your online store with built-in email and social marketing tools, automations and more.

Do SEO right

Wix’s technical SEO infrastructure provides you with a strong foundation to optimize and grow your site’s organic traffic.

Analyze your shoppers

Dive into data with Wix Analytics. Discover more about your shoppers and their motivations, so you can create highly-targeted ad campaigns that convert.

Go global

Open your business to a global audience. Create an SEO-optimized, multilingual online store and add a currency converter to display prices to customers in their local currencies.

Reusable water bottle with a handle pictured in a sponsored social post, surrounded by sales and traffic data.

Discover the best in eCommerce web design



What is an online store?

An online store, or an eCommerce website, is where buyers browse and purchase goods or services online. Wix eCommerce offers a professional online store builder that helps you launch your eCommerce store quickly and successfully.


What is the best online store builder?

The question should really be, what is the best online store builder for you? Before you create your online store, consider the features you want—and need—to sell online, like designer-made templates, customizable product galleries, built-in marketing tools, multiple payment solutions and more. Next, think about what pricing plan will work best for your business. Shop around the various eCommerce website builders, compare rates and experiment with free trials before making your decision.


What products should I sell online?

Today, you can sell almost anything online. From your own original art to pet snacks, eBooks, t-shirts, board games, food and beauty subscriptions, hair extensions and more—the possibilities are truly endless. What you choose to sell online should be based on market demand, your target audience and eCommerce trends. The goal is to fill a need in the market.


What are the best ways to sell online?

There are many great ways to sell online successfully. The first is pretty straightforward: sell your products online with your own eCommerce website. Alternatively, use a print on demand service to create original products featuring your own artwork and brand. With Wix Dropshipping, you can source from millions of high-quality products, minus the hassle of managing inventory, fulfillment or shipping. As your eCommerce store grows, expand your operations to multichannel sales on Facebook, eBay, Amazon, and more.


How do I start an online store without inventory?

You can easily start an online store without worrying about inventory or upfront costs.

Dropshipping lets you source and sell limitless items from your eCommerce website. Create an online store website and choose items you’d like to sell from a dropshipping marketplace, like Modalyst. When a customer makes a purchase, the order is forwarded to your suppliers and they take care of shipping and fulfillment for you. Another option is selling digital products, like eBooks, music and stock images.

Print on demand lets you customize hundreds of products, from apparel to home decor, using your unique artwork and without up-front investment. Create and sell custom-branded merchandise for your business by adding your brand logo or designs to a wide range of products and accessories. When an order comes in, your supplier will print and ship the order directly to your customer.


What is the best online business to start in 2023?

Selling in 2023 has been significantly impacted by global eCommerce trends, so the online business you choose to start depends on today’s supply and demand. Despite a worldwide economic slowdown presenting some serious challenges, eCommerce is still growing stronger with businesses evolving and making the move to selling online. Read about 19 profitable eCommerce business ideas then get started with how to start an online store in 10 steps.


How much does an online store cost?

The cost of creating and managing an online store depends on several factors: your online store builder, your subscription plan, web hosting, and any additional eCommerce features and marketing tools you need to sell online. Wix’s all-in-one solution includes reliable, scalable and free web hosting and offers everything needed to build and grow businesses of all sizes.

With Wix, you can start your online store for free with no limited trial. Once you’re ready to sell online and accept payments for your site, upgrade to one of our Business & eCommerce Premium plans.


Do online stores need a
business license?

Every country or region has different laws and regulations regarding eCommerce business licenses. To sell your products online, make sure you’re compliant with your local eCommerce laws and regulations. In general, it’s always a good idea to consult with a lawyer before starting your online store.

We're here for you

Find quick solutions

Watch tutorials and read detailed articles in the Wix Help Center.

Contact us

Get dedicated support by chat or schedule a call with a Customer Care Expert.

Join our community

Collaborate with the Wix eCommerce Insiders and meet other Wix Merchants like yourself.

Launch an online store that’s destined for great things.

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